Full article here.
Summary:
Mazda sells 74% of its CX-5 diesels in Japan and 58% in Europe. In the U.S. thus far: Zero.
Assuming a 15% diesel take rate (similar to Jaguar Range Rover) and it being incremental, that would yield approximately 20,000 units per year.
Future unannounced diesel versions of CX-9, CX-3 and Mazda 6 could add at least another 10,000 units per year.
Mazda's financial plan calls for approximately 50,000 units in annual global sales increases for the next couple of years.
Mazda and General Motors look to fill the void in the sub-$45,000 diesel market vacated by Volkswagen and Audi in late 2015.
Summary:
Mazda sells 74% of its CX-5 diesels in Japan and 58% in Europe. In the U.S. thus far: Zero.
Assuming a 15% diesel take rate (similar to Jaguar Range Rover) and it being incremental, that would yield approximately 20,000 units per year.
Future unannounced diesel versions of CX-9, CX-3 and Mazda 6 could add at least another 10,000 units per year.
Mazda's financial plan calls for approximately 50,000 units in annual global sales increases for the next couple of years.
Mazda and General Motors look to fill the void in the sub-$45,000 diesel market vacated by Volkswagen and Audi in late 2015.
Mazda's New Growth Engine, Literally: Diesel
