Audi confirms diesel is dead in the US

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We spoke to Peter Mertens, Audi’s new development boss, at last weekend’s Formula E race in Berlin and asked him whether a relaunch in the U.S. market would be considered for the ultraclean next-generation diesel engines that the group is developing. “Now you’re putting me in a corner,” he said. “I would say no, and why is that so? I do not believe that Americans in their true belief and heart, their cultural way of driving, are suited to diesel. They aren’t. Everybody tried—we Europeans tried to give an answer maybe to a question that wasn’t asked.”

Audi confirms diesel is dead in the US